At B2C Furniture, we are passionate about the planet - after all, it’s where we live! That’s why this sale season we’re going Green - but not in the way you might expect.
With Black Friday and Cyber Monday just around the corner (not to mention Christmas!), Green Friday is a new sustainable movement in Australia that enables and encourages consumers to make better choices for the future of the planet. But what exactly is Green Friday, and why have I never heard of it before?
Taking place across four days, from 18-21 November, Green Friday is a refreshing, eco-considerate approach to the peak calendar sales period, and aims to tackle Australia’s mass consumption habits. We’ll be the first to admit we too sometimes indulge in a hasty online purchase or two; many of which will end up in landfill by the same time the following year. This new initiative gives a platform and a voice to brands that endorse sustainable purchasing choices, and will offer ethical and sustainable promotions on selected products and services, giving consumers the time to not only slow down, but also to ‘Buy Better’.
Our Cannes 7pce Hardwood Dining Set
Green Friday is a chance for companies to be truly transparent about their sustainable business practices, and allow consumers the opportunity to make environmentally responsible purchasing decisions that will embolden the future of the planet, without contributing to landfill. This includes everything from furniture, homewares, and personal care goods, all the way up through to electric cars! With true sustainability transparency across every sector, Green Friday will only become more important as we move forward into an era where we are held accountable for our decisions.
How does Green Friday work?
Unlike Black Friday, retailers are carefully hand-picked to be purveyors of the Green Friday movement, through a thorough vetting process to ensure the business’ practices and products tick sustainability boxes.
Our Myer Triple Bunk | Natural Hardwood Frame
2022 is the official launch of the Green Friday campaign and we are ecstatic to be an early adopter of this movement. We’re passionate about leading the way towards a more sustainable style of living and we can’t wait to see what other sustainability-championing brands join the fight in the future.
Our Green Friday deal this year is a further 15% off already reduced prices with the code SAVEPLANET. This is a great way to prepare yourself for the end of the year and get your Christmas shopping out of the way early!
By providing a platform, which puts sustainable retailers in the spotlight, consumers can make more informed decisions about their purchases, and see how it benefits the future of the planet. It’s also a great opportunity to discover more businesses fighting the good sustainable fight, and see what others out there are offering that gives them a Green edge.
Why has B2C Furniture chosen Green Friday?
If you’ve been following us at B2C Furniture, you’ll know that we pride ourselves on our sustainability mantra of “furniture shouldn’t cost the earth, nor should it cost the Earth its survival.”
Our products are constructed from sustainably sourced and certified Malaysian Rubberwood, where our mission is to keep furniture in your home and out of landfill.
Our Gaudi 7pce Dining Set in Walnut/Grey
Green Friday is an excellent, feel-good way to kickstart your shopping for the holiday season, by helping out not only your wallet but also the future of our planet. By choosing to shop Green Friday this year, you can be sure that your silly season purchases are making a positive impact on the world, without compromising on prezzies under the tree.
Every little bit counts when it comes to saving our planet, and Green Friday is all about taking small steps to make a big difference. Transparency is so important in the sustainable space, as greenwashing becomes so prevalent in this day and age. People are increasingly aware that to be sustainable is just to start off on a journey, and make improvements along the way; you can’t be everything to everyone all at once!
If you're looking for a way to shop ethically and sustainably this holiday season, look no further than Green Friday! With many Australians making the switch to sustainable living, this is the perfect opportunity to find environmentally friendly products at great prices. So why not do your bit for the planet and check out the deals on offer at Green Friday! Use code SAVEPLANET for a further 15% off STOREWIDE!
While you're at it, why not check how sustainable your furniture is?
